SQUEEZING IN THE NEW

Larger package sizes and suppliers' successful introductions of new flavors have expanded the waffle category at retail -- but it's also made for a more crowded section in the frozens case."It's tough to get space," said John Sommavilla, frozens and dairy purchasing manager at Spartan Stores, Grand Rapids, Mich. "Everybody's going to these larger sizes. The consumer may be trending that way, but waffles

Larger package sizes and suppliers' successful introductions of new flavors have expanded the waffle category at retail -- but it's also made for a more crowded section in the frozens case.

"It's tough to get space," said John Sommavilla, frozens and dairy purchasing manager at Spartan Stores, Grand Rapids, Mich. "Everybody's going to these larger sizes. The consumer may be trending that way, but waffles are a bulky item. It's tough to get more room in the coffin case for the category

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