STAFFING FLORAL DEPARTMENTS SEEN AS BIGGEST CHALLENGE

As more supermarkets add full-service floral departments, finding qualified people to staff those departments looms as the biggest challenge, according to a number of supermarket floral directors.Even though chains frequently do not staff the floral desk for the full time a store is open, especially in a 24-hour store, supermarket flower shops do keep longer hours than most florists and need to cover

As more supermarkets add full-service floral departments, finding qualified people to staff those departments looms as the biggest challenge, according to a number of supermarket floral directors.

Even though chains frequently do not staff the floral desk for the full time a store is open, especially in a 24-hour store, supermarket flower shops do keep longer hours than most florists and need to cover a couple of shifts seven days a week.

The floral directors said they prefer

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