A STAMP FOR THE PACKAGE

Now that deli executives are realizing the potential for packaging as a medium for marketing, the next step is a brand identity, said industry experts. In fact, some progressive retailers are already branding their own food-service items through packaging to differentiate them from their competitors' at a glance."Anonymous packaging doesn't do the retailer any good," said Howard Solganik, president

Now that deli executives are realizing the potential for packaging as a medium for marketing, the next step is a brand identity, said industry experts. In fact, some progressive retailers are already branding their own food-service items through packaging to differentiate them from their competitors' at a glance.

"Anonymous packaging doesn't do the retailer any good," said Howard Solganik, president of the consultancy Solganik & Associates, Dayton, Ohio. "Identity programs are cri

Register to view the full article

Already a member? .

TAGS: Center Store