STANDARD LINE

Make no mistake: Retailers like the National Organic Program. It's been good for business, helping to standardize an otherwise byzantine cottage industry, and open a whole new world of goods to consumers.eady under way at the time the program took effect in October 2002, industry sources said. Organic sales had been climbing steadily in the years leading up to the NOP's implementation, as consumers

Make no mistake: Retailers like the National Organic Program. It's been good for business, helping to standardize an otherwise byzantine cottage industry, and open a whole new world of goods to consumers.

eady under way at the time the program took effect in October 2002, industry sources said. Organic sales had been climbing steadily in the years leading up to the NOP's implementation, as consumers became more health-conscious. The NOP may have instilled confidence in some who hadn't

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