STANDARDIZED PRODUCT CATEGORIES EXPLORED

MONTEREY, Calif. -- Does the retail produce industry want or need standardized product categories for the purpose of category management?The question, without a clear answer, was raised during a seminar at the Annual Produce Conference here last week. Currently, retailers involved in produce category management designate as few as four categories in the department to as many as 25.Proponents of standardization

MONTEREY, Calif. -- Does the retail produce industry want or need standardized product categories for the purpose of category management?

The question, without a clear answer, was raised during a seminar at the Annual Produce Conference here last week. Currently, retailers involved in produce category management designate as few as four categories in the department to as many as 25.

Proponents of standardization say it will provide supermarket operators with industrywide bench

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