STANTON: FUN FOOD TREND ON UPSWING

CHICAGO -- According to John L. Stanton, professor of food marketing at St. Joseph's University, Philadelphia, the candy industry has set the standard for food as fun.At the 2002 All Candy Expo being held this week at McCormick Place here, the future of novelty candy will be one of the topics addressed during Stanton's presentation, "Critical Trends Shaping the Confectionery Market."While the candy

CHICAGO -- According to John L. Stanton, professor of food marketing at St. Joseph's University, Philadelphia, the candy industry has set the standard for food as fun.

At the 2002 All Candy Expo being held this week at McCormick Place here, the future of novelty candy will be one of the topics addressed during Stanton's presentation, "Critical Trends Shaping the Confectionery Market."

While the candy category still enjoys the top spot when it comes to novelty in the food indus

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