STAR MARKETS PUTS BROADCAST ROCKET UNDER MEALS PROGRAM

CAMBRIDGE, Mass. -- Star Markets Co. here has taken the unusual step of launching a broadcast media campaign designed to tout fresh meals.It is the latest step in the chain's efforts to strengthen its home-meal replacement program, according to a Star Markets executive.Star Markets is "seeing the light at the end of the tunnel -- profitability," said Jim McDonald, vice president of perishables merchandising

CAMBRIDGE, Mass. -- Star Markets Co. here has taken the unusual step of launching a broadcast media campaign designed to tout fresh meals.

It is the latest step in the chain's efforts to strengthen its home-meal replacement program, according to a Star Markets executive.

Star Markets is "seeing the light at the end of the tunnel -- profitability," said Jim McDonald, vice president of perishables merchandising for Star Markets and Wild Harvest, Star's natural-food supermarket d

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