STAR QUALITY

LOS ANGELES -- In sunny Southern California, where freshness is the star on any retailer's marquee, Bristol Farms is delivering an Oscar-winning performance, particularly in produce.The 12-unit independent retailer, known for its upscale ambience, earns some 75% of overall store sales from fresh food items, according to Charlie Bergh, vice president of marketing."The produce section is the key department

LOS ANGELES -- In sunny Southern California, where freshness is the star on any retailer's marquee, Bristol Farms is delivering an Oscar-winning performance, particularly in produce.

The 12-unit independent retailer, known for its upscale ambience, earns some 75% of overall store sales from fresh food items, according to Charlie Bergh, vice president of marketing.

"The produce section is the key department for us as to how we go to market," he said, adding that the extent to w

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