'STAR WARS' TIE-IN SALES NOT SOARING

"Star Wars" licensed products have moved at a rather slow pace in supermarkets, according to an SN poll of nonfood buyers.The re-release in the year's first quarter of the "Star Wars" trilogy -- "Star Wars," "The Empire Strikes Back" and "Return of the Jedi" spawned record theatrical box-office numbers. While items like "Star Wars"-related posters, greeting cards, toys and figurines turned at a fairly

"Star Wars" licensed products have moved at a rather slow pace in supermarkets, according to an SN poll of nonfood buyers.

The re-release in the year's first quarter of the "Star Wars" trilogy -- "Star Wars," "The Empire Strikes Back" and "Return of the Jedi" spawned record theatrical box-office numbers. While items like "Star Wars"-related posters, greeting cards, toys and figurines turned at a fairly brisk clip, sales lacked the excitement of past licensed promotions, supermarket re

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