STARS INSERT DISCONTINUED

WINDSOR, Conn. -- Advo here is discontinuing its Advo Stars (Shoppers Targeted Around Retail Stores) insert.private-label coupons for noncompeting products, and was designed as a more targeted vehicle than a freestanding insert. It was tested in Pittsburgh, Houston and San Diego and was to go national Jan. 12, 1997.

WINDSOR, Conn. -- Advo here is discontinuing its Advo Stars (Shoppers Targeted Around Retail Stores) insert.

private-label coupons for noncompeting products, and was designed as a more targeted vehicle than a freestanding insert. It was tested in Pittsburgh, Houston and San Diego and was to go national Jan. 12, 1997.

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