THE STATE OF COUPONING

LINCOLNSHIRE, Ill. -- Along with security issues, another important topic of discussion in the coupon industry is distribution and redemption trends -- and overall efficacy.A shift in the media mix, along with a backlash against multiple purchase requirements, led to a sharp decline in coupon redemption last year, according to a new report by NCH Marketing Services, a coupon clearing and processing

LINCOLNSHIRE, Ill. -- Along with security issues, another important topic of discussion in the coupon industry is distribution and redemption trends -- and overall efficacy.

A shift in the media mix, along with a backlash against multiple purchase requirements, led to a sharp decline in coupon redemption last year, according to a new report by NCH Marketing Services, a coupon clearing and processing agent here.

The consumer packaged goods industry distributed a total of 239 bi

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