THE STATE OF THE INDUSTRY

Cannondale Associates, a sales and marketing consulting firm with officesin Wilton, Conn., and Evanston, Ill., has just released its 2001 study on trade spending. Nearly 300 manufacturers and retailers responded to questionnaires distributed in January 2001.Highlights:Trade-promotion inefficiency remains the No. 1 concern for manufacturers, with 85%, down from 90% a year ago, rating it as "very/extremely"

Cannondale Associates, a sales and marketing consulting firm with offices

in Wilton, Conn., and Evanston, Ill., has just released its 2001 study on trade spending. Nearly 300 manufacturers and retailers responded to questionnaires distributed in January 2001.

Highlights:

Trade-promotion inefficiency remains the No. 1 concern for manufacturers, with 85%, down from 90% a year ago, rating it as "very/extremely" important.

For the first time in two years, cu

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