STATER BROS. ADOPTS 'HEARTLAND' BRAND FOR SUBSIDIARY

CITY OF INDUSTRY, Calif. -- Santee Dairies here, a wholly owned subsidiary of Stater Bros. Holdings, Colton, Calif., said last week it has changed its name to Heartland Farms.The new name "better describes the marketing focus of the company as we prepare for our future," Paul Bikowitz, president and chief operating officer, explained.The use of the word "Heartland" reflects one of the advertising

CITY OF INDUSTRY, Calif. -- Santee Dairies here, a wholly owned subsidiary of Stater Bros. Holdings, Colton, Calif., said last week it has changed its name to Heartland Farms.

The new name "better describes the marketing focus of the company as we prepare for our future," Paul Bikowitz, president and chief operating officer, explained.

The use of the word "Heartland" reflects one of the advertising reference points for Stater Bros. Markets, which said its stores -- located pri

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