STATER BROS. BOLSTERS ROSE PARADE SAMPLING EVENT

COLTON, Calif. - Stater Bros. Markets here enhanced one of its largest annual sampling events by promoting more kid-friendly and local brands.Samples of Frito-Lay potato chips and coupons for several Kellogg's brands - including Pop-Tarts and SpongeBob fruit snacks - were among the items included in 30,000 goodie bags distributed at the 117th Tournament of Roses' Rose Parade last month in Pasadena,

COLTON, Calif. - Stater Bros. Markets here enhanced one of its largest annual sampling events by promoting more kid-friendly and local brands.

Samples of Frito-Lay potato chips and coupons for several Kellogg's brands - including Pop-Tarts and SpongeBob fruit snacks - were among the items included in 30,000 goodie bags distributed at the 117th Tournament of Roses' Rose Parade last month in Pasadena, Calif.

"This year, we targeted products that parade viewers would enjoy with t

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