STATES GOING PRIVATE

Private-label cereals are being included in government-funded Women, Infants and Children nutrition programs as a way to reduce program costs.es such as Texas, California and West Virginia have all added at least one store-brand item to their programs, according to Wayne Anderson, director of the Oklahoma State Department of Health, WIC Services, Vendor Division.The federally funded WIC program helps

Private-label cereals are being included in government-funded Women, Infants and Children nutrition programs as a way to reduce program costs.

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