STAUFFERS BOOSTS SALES WITH ITALIAN EVENT

LITITZ, Pa. - Stauffers of Kissel Hill here said an Italian-themed promotion, complete with sampling, Italian music and prizes, led to a bump in sales on its second day.The weeklong promotion, which ended Jan. 31, featured storewide specials, including such Center Store items as olive oil, pickled vegetables, pasta and sauce. Other departments offered specials on Italian breads, meats for Italian

LITITZ, Pa. - Stauffers of Kissel Hill here said an Italian-themed promotion, complete with sampling, Italian music and prizes, led to a bump in sales on its second day.

The weeklong promotion, which ended Jan. 31, featured storewide specials, including such Center Store items as olive oil, pickled vegetables, pasta and sauce. Other departments offered specials on Italian breads, meats for Italian dishes, produce and deli items.

Warren Crills, grocery buyer for the company's t

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