STAUFFERS' PLANOGRAM SATES DIET DRINKERS

LITITZ, Pa. -- Stauffers of Kissel Hill recently completed a new beverage aisle planogram that emphasizes diet drinks and refrigerated New Age selections.As part of the project, the four-store retailer reset the Coca-Cola carbonated soft-drink section so that the manufacturer's diet drinks are grouped together instead of next to their non-diet brand counterparts. This means Diet Coke flanks beverages

LITITZ, Pa. -- Stauffers of Kissel Hill recently completed a new beverage aisle planogram that emphasizes diet drinks and refrigerated New Age selections.

As part of the project, the four-store retailer reset the Coca-Cola carbonated soft-drink section so that the manufacturer's diet drinks are grouped together instead of next to their non-diet brand counterparts. This means Diet Coke flanks beverages like Fresca and Diet Sprite, not regular Coke. The same has been done with the Pepsi

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