STAYING ON TRACK

Companies have experienced more pitfalls than expected in creating customer relationship management systems that not only work, but also are successful in creating a direct-marketing connection between customers and brand marketers.Statistics show that over half of all CRM efforts have failed over the years. Consumer packaged goods companies, in particular, face hurdles due to the lack of face-to-face

Companies have experienced more pitfalls than expected in creating customer relationship management systems that not only work, but also are successful in creating a direct-marketing connection between customers and brand marketers.

Statistics show that over half of all CRM efforts have failed over the years. Consumer packaged goods companies, in particular, face hurdles due to the lack of face-to-face marketing.

One of the biggest problems is that companies often leap before

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