STEALING THUNDER

To capture greater health and beauty care sales, supermarkets are going directly after drug stores in their merchandising strategies, pharmacy upgrades and aggressive pricing tactics.The numbers indicate supermarkets have picked an appropriate target. For the 52 weeks ending April 17, total HBC sales for supermarkets were down 2%, while drug stores showed a 3% gain, according to Information Resources

To capture greater health and beauty care sales, supermarkets are going directly after drug stores in their merchandising strategies, pharmacy upgrades and aggressive pricing tactics.

The numbers indicate supermarkets have picked an appropriate target. For the 52 weeks ending April 17, total HBC sales for supermarkets were down 2%, while drug stores showed a 3% gain, according to Information Resources Inc., Chicago.

Drug stores still have the competitive advantage partly becau

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