STEPPING UP TO THE PLATE

The bloom may be off the rose for in-store cross merchandising of sell-through videos with related products from national promotions, but retailers are very interested in the potential of linking video to home-meal replacement programs.HMR tie-ins stirred considerable interest with more than 50% of retailers polled. Of those questioned 29.5% plan to cross promote video with ready-to-go prepared meals

The bloom may be off the rose for in-store cross merchandising of sell-through videos with related products from national promotions, but retailers are very interested in the potential of linking video to home-meal replacement programs.

HMR tie-ins stirred considerable interest with more than 50% of retailers polled. Of those questioned 29.5% plan to cross promote video with ready-to-go prepared meals in 1997, and 27.3% said they are actively considering it.

But the average nu

Register to view the full article

test - Advanced Registered User

Already a member? .