STEPPING UP TO THE PLATE

SN REPORTlong ago, the toddler foods segment -- products geared specifically for children of ages from 12 to 30 months, and inviting a direct comparison with table foods -- was not much more than a glint in a few baby food marketers' eyes.But since its birth about two years ago, the fledgling product niche of toddler foods has been taking some encouraging baby steps in the supermarket's center store

SN REPORT

long ago, the toddler foods segment -- products geared specifically for children of ages from 12 to 30 months, and inviting a direct comparison with table foods -- was not much more than a glint in a few baby food marketers' eyes.

But since its birth about two years ago, the fledgling product niche of toddler foods has been taking some encouraging baby steps in the supermarket's center store aisles.

Last year alone, food store sales in dollars for Gerber

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