STEPS TO CATEGORY MANAGEMENT ANALYZED AT CIES

AMSTERDAM, Netherlands (FNS) -- Category management is helping to drive profits of all products, whether classified as "winners" or "losers," but fresh strategic thinking is required for success, according to speakers at a conference here sponsored by CIES: The Food Business Forum.The conference, "Retail Marketing in the Information Age," was the first joint module of the CIES committees on marketing

AMSTERDAM, Netherlands (FNS) -- Category management is helping to drive profits of all products, whether classified as "winners" or "losers," but fresh strategic thinking is required for success, according to speakers at a conference here sponsored by CIES: The Food Business Forum.

The conference, "Retail Marketing in the Information Age," was the first joint module of the CIES committees on marketing and information technology and attracted 250 delegates from food retailers, manufact

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