STEPS TO CATEGORY MANAGEMENT ANALYZED AT CIES

AMSTERDAM, Netherlands (FNS) -- Category management is helping to drive profits of all products, whether classified as "winners" or "losers," but fresh strategic thinking is required for success, according to speakers at a conference here sponsored by CIES: The Food Business Forum.The conference, "Retail Marketing in the Information Age," was the first joint module of the CIES committees on marketing

AMSTERDAM, Netherlands (FNS) -- Category management is helping to drive profits of all products, whether classified as "winners" or "losers," but fresh strategic thinking is required for success, according to speakers at a conference here sponsored by CIES: The Food Business Forum.

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