STERLING CHARACTERS

Licensed baby accessories may seem frivolously cute to some parents, but to retailers the items look seriously profitable.Plain bottles, for example, retailing for $2, can command a $4 retail with the simple application of Sylvester and Tweety or a Mountain Dew logo. And retailers said moms don't mind paying extra, because they want their little angels to look more like little hepcats."People aren't

Licensed baby accessories may seem frivolously cute to some parents, but to retailers the items look seriously profitable.

Plain bottles, for example, retailing for $2, can command a $4 retail with the simple application of Sylvester and Tweety or a Mountain Dew logo. And retailers said moms don't mind paying extra, because they want their little angels to look more like little hepcats.

"People aren't looking for value in these products; they're looking at the novelty," said M

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