STEWART'S USES COUPONS, DEMOS TO PUSH COFFEE LINE

CHICAGO -- Stewart's Private Blend Foods here is combining in-store demonstrations and high-value coupons to support the introduction of its gourmet coffee flavorings and increase brand awareness of its Limited Reserve coffee line, which was introduced about a year ago.From mid-April to early May, Stewart's arranged for one-day in-store demonstrations of both product lines in 11 supermarkets in the

CHICAGO -- Stewart's Private Blend Foods here is combining in-store demonstrations and high-value coupons to support the introduction of its gourmet coffee flavorings and increase brand awareness of its Limited Reserve coffee line, which was introduced about a year ago.

From mid-April to early May, Stewart's arranged for one-day in-store demonstrations of both product lines in 11 supermarkets in the Chicago market area operated by five local independents, according to Dave Petersen, d

Register to view the full article