STEW'S STRATEGY

Often cited as the poster child for innovative store layout and "retailtainment," retailer Stew Leonard's actually owes its success to a fairly simple concept: Build and nurture customer relationships. This focus carries over to the brand connections Stew's forges with shoppers.Despite ongoing expansions and the opening of several new stores, Stew's focus on customer relationships hasn't wavered.

Often cited as the poster child for innovative store layout and "retailtainment," retailer Stew Leonard's actually owes its success to a fairly simple concept: Build and nurture customer relationships. This focus carries over to the brand connections Stew's forges with shoppers.

Despite ongoing expansions and the opening of several new stores, Stew's focus on customer relationships hasn't wavered. Each department has its own store-within-a-store feel, staffed by experienced and welcom

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