STICKER LOCK

Today's generation of labels on fresh foods does double duty. On top of the mandatory product identification, price and weight data, labels raise brand awareness, offer cooking and serving tips and -- in a growing number of markets -- show consumers, dollar for dollar, the value of a loyalty card.Indeed, labels have evolved. Like other promotional vehicles, they play a part in the merchandising of

Today's generation of labels on fresh foods does double duty. On top of the mandatory product identification, price and weight data, labels raise brand awareness, offer cooking and serving tips and -- in a growing number of markets -- show consumers, dollar for dollar, the value of a loyalty card.

Indeed, labels have evolved. Like other promotional vehicles, they play a part in the merchandising of fresh foods, retailers and other industry observers told SN.

The sky's the limi

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