Older folks are on strict budgets. They have plenty of money. They're ill and losing mobility. They golf or swim several times a week.
Elders, about 34 million Americans aged 65 and older, account for about 13% of the population, according to Tom Otwell, a spokesman for the American Association of Retired Persons, Washington. This demographic will swell over the next 30 years, to about 20% of the consumer base. Clearly, the graying of America has implications for retailers.