STILL HEALTHY, NOT HOT

While oatmeal and other hot cereals continue to be strong in the breakfast category, retailers say that the sales lift these items received two years ago, after manufacturers added health claims to packaging, has leveled off.This is the second winter since the Food and Drug Administration ruled, in January 1997, that some food products containing oatmeal can include a health claim on the package.

While oatmeal and other hot cereals continue to be strong in the breakfast category, retailers say that the sales lift these items received two years ago, after manufacturers added health claims to packaging, has leveled off.

This is the second winter since the Food and Drug Administration ruled, in January 1997, that some food products containing oatmeal can include a health claim on the package. Under the FDA guidelines, manufacturers of any whole-oat product with at least 0.75 gram

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