STILL WATER RUNS DEEP

Water is flooding retail beverage aisles -- flavored water, that is.Meeting consumer demand for alternatives to other beverages on the market, a raft of new diet, fruit-flavored waters from Kraft's Veryfine Products, Nestle Waters, Coca-Cola and Pepsi-Cola have hit the market."The new waters attract people who want to eliminate carbs and calories, but who may not want regular water or diet soft drinks,"

Water is flooding retail beverage aisles -- flavored water, that is.

Meeting consumer demand for alternatives to other beverages on the market, a raft of new diet, fruit-flavored waters from Kraft's Veryfine Products, Nestle Waters, Coca-Cola and Pepsi-Cola have hit the market.

"The new waters attract people who want to eliminate carbs and calories, but who may not want regular water or diet soft drinks," said Steve Harkins, direct-store-delivery category manager, Piggly

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