STIRRING UP BOOK SALES

Harry Potter is more than just a boy wizard.He is the perfect example of how supermarkets are becoming more involved in high-profile book releases to maximize convenience purchases and create an entertainment environment for customers.Taking full advantage of this summer's release of "Harry Potter and the Half-Blood Prince," food retailers including Meijer, Stop & Shop, Publix, Kroger and Wal-Mart

Harry Potter is more than just a boy wizard.

He is the perfect example of how supermarkets are becoming more involved in high-profile book releases to maximize convenience purchases and create an entertainment environment for customers.

Taking full advantage of this summer's release of "Harry Potter and the Half-Blood Prince," food retailers including Meijer, Stop & Shop, Publix, Kroger and Wal-Mart Stores held in-store events such as Meijer's "Midnight Magic" parties

Register to view the full article