STOCK-OUTS' SALES IMPACT ON 10 CATEGORIES

RANK & Categoryuy Item at Another Store, Do Not Purchase Item & Total)Other Action (Delay Purchase, Substitute Same Brand & Substitute Different Brand)1) Cosmetics43%, +15% & 58%22%, 12% & 8%2) Diapers41%, +7% & 48%11%, 20% & 21%3) Coffee29%, +17% & 46%21%, 13% & 20%4) Salted Snacks21%, +25% & 46%9%, 20% & 25%5) Feminine Hygiene38%, +6% & 44%11%, 26% & 19%6) Toothpaste35%, +9% & 44%17%, 22% & 17%7)

RANK & Category

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