Supermarkets are gearing up for better days in the stomach remedy category, especially with the introduction of new products switching from prescription to over-the-counter status.
With sales falling last year in several stomach segments, the category got a boost earlier this year when the Food and Drug Administration approved Pepcid AC Acid Controller for OTC sales.
Johnson & Johnson/Merck Consumer Pharmaceutics, Fort Washington, Pa., marketers of the new switch product,
