STOP & SHOP ADOPTS NEW CATEGORY MANAGEMENT SOFTWARE

QUINCY, Mass. -- As part of a trend among retailers to step up category management efforts to show which products to put on shelves, Stop & Shop here has signed on with a new marketing intelligence software system. The software is designed to run on Stop & Shop's intranet to improve the efficiency of category management reviews and enable collaboration with food manufacturers on shopper product buying

QUINCY, Mass. -- As part of a trend among retailers to step up category management efforts to show which products to put on shelves, Stop & Shop here has signed on with a new marketing intelligence software system. The software is designed to run on Stop & Shop's intranet to improve the efficiency of category management reviews and enable collaboration with food manufacturers on shopper product buying patterns.

Through relying upon the category management software's advanced r

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