STOP & SHOP COLOR AD GAVE ADDED SPIN TO EASTER SALES

BOSTON -- Stop & Shop here sought a holiday bonus with a full-page, two-color ad promoting Easter candy in its circular for the week preceding the holiday."Make Us Your Easter Candy Headquarters" was the headline of the ad, which featured prices on 35 candy items, as well as nuts and an assortment of other seasonal offerings, such as egg coloring kits, baskets and toys.The top quarter of the ad featured

BOSTON -- Stop & Shop here sought a holiday bonus with a full-page, two-color ad promoting Easter candy in its circular for the week preceding the holiday.

"Make Us Your Easter Candy Headquarters" was the headline of the ad, which featured prices on 35 candy items, as well as nuts and an assortment of other seasonal offerings, such as egg coloring kits, baskets and toys.

The top quarter of the ad featured 99-cent Easter specials on items such as Palmer Chocolate Easter Fig

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