QUINCY, Mass. -- Stop & Shop Cos. here has taken its baby food, pet food, tea and ice cream assortments to the Winter Olympics.
The company is sponsoring the events in Nagano, Japan, with 15-second TV ads. Developed by Arnold Communications here, the ads are running throughout the three-week competition on CBS affiliate stations in several New England markets. Known as bookend spots, meaning they appear at the beginning and end of a commercial break, the ads have been planned to a