STOP & SHOP PLANS INITIATIVES TO STIMULATE LOST SALES GROWTH

QUINCY, Mass. -- Following disappointing second-quarter same-store sales results and increased competition, Stop & Shop Cos. here said last week it will introduce "marketing initiatives" to restore sales growth. Chain officials declined to elaborate on those initiatives, but securities analysts told SN the chain is likely to sharpen its pricing and accelerate its promotional programs. Such moves would

QUINCY, Mass. -- Following disappointing second-quarter same-store sales results and increased competition, Stop & Shop Cos. here said last week it will introduce "marketing initiatives" to restore sales growth. Chain officials declined to elaborate on those initiatives, but securities analysts told SN the chain is likely to sharpen its pricing and accelerate its promotional programs. Such moves would be aimed at improving the chain's position against a number of increasingly aggressive N

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