STOP & SHOP REVS UP OWN BRAND PACKAGING

BOSTON -- In what some observers say is preparation for the upcoming Select premium private label, Stop & Shop here is promoting the new packaging design on its existing store-brand groceries.Advertising for the upgraded label design has recently appeared in newspapers, coupon books and circulars. For example, the second page of one coupon book read "Introducing! A Great New Look!" and "An Extensive

BOSTON -- In what some observers say is preparation for the upcoming Select premium private label, Stop & Shop here is promoting the new packaging design on its existing store-brand groceries.

Advertising for the upgraded label design has recently appeared in newspapers, coupon books and circulars. For example, the second page of one coupon book read "Introducing! A Great New Look!" and "An Extensive Variety That Just Keeps Growing." Some newspaper coupons bore a graphic that said

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