STOP & SHOP TOUTS NEW PACKAGING

BOSTON -- Stop & Shop Cos. redesigned its private-label packaging and is using the label rollout to market its store brands to consumers.The chain first alerted its customers to the change last month when it devoted a full page of its weekly circular to products sporting the new look. The new packaging uses more color and graphics than the old, but still relies on the Stop & Shop logo.The chain is

BOSTON -- Stop & Shop Cos. redesigned its private-label packaging and is using the label rollout to market its store brands to consumers.

The chain first alerted its customers to the change last month when it devoted a full page of its weekly circular to products sporting the new look. The new packaging uses more color and graphics than the old, but still relies on the Stop & Shop logo.

The chain is expected to launch a major private-label sale in October with the reva

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