STOP & SHOP WILL ROLLOUT INTERACTIVE CART DEVICE

SAN DIEGO -- Stop & Shop, Quincy, Mass., said it's planning on rolling out a shopping cart-installed wireless Web tablet called the "personal shopping assistant" in its stores next year.The device is a "one-to-one in-store communication vehicle," Curt Avallone, vice president, marketing, Stop & Shop, told SN."We have taken data from our loyalty card program and given it directly back to the consumer

SAN DIEGO -- Stop & Shop, Quincy, Mass., said it's planning on rolling out a shopping cart-installed wireless Web tablet called the "personal shopping assistant" in its stores next year.

The device is a "one-to-one in-store communication vehicle," Curt Avallone, vice president, marketing, Stop & Shop, told SN.

"We have taken data from our loyalty card program and given it directly back to the consumer so that they can shop faster and save money at the same time," he sa

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