STOP & SHOP WILL ROLLOUT INTERACTIVE CART DEVICE

SAN DIEGO -- Stop & Shop, Quincy, Mass., said it's planning on rolling out a shopping cart-installed wireless Web tablet called the "personal shopping assistant" in its stores next year.The device is a "one-to-one in-store communication vehicle," Curt Avallone, vice president, marketing, Stop & Shop, told SN."We have taken data from our loyalty card program and given it directly back to the consumer

SAN DIEGO -- Stop & Shop, Quincy, Mass., said it's planning on rolling out a shopping cart-installed wireless Web tablet called the "personal shopping assistant" in its stores next year.

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