STORE-BRAND FAT-FREE CHIP HITS SHELVES AT WEGMANS

ROCHESTER, N.Y. -- As Frito-Lay begins a national rollout of its no-fat Wow! potato chips, Wegmans Food Markets here has debuted its own fat-free salty snack -- What a Chip!The private-label potato chips are neither baked nor do they contain a fat-free substitute. Through an extraction process, "the fat is squeezed out of the fried chips in a pressurized container, forming bead-like droplets on the

ROCHESTER, N.Y. -- As Frito-Lay begins a national rollout of its no-fat Wow! potato chips, Wegmans Food Markets here has debuted its own fat-free salty snack -- What a Chip!

The private-label potato chips are neither baked nor do they contain a fat-free substitute. Through an extraction process, "the fat is squeezed out of the fried chips in a pressurized container, forming bead-like droplets on the chip's surface," Mary Ellen Burris, the chain's director of communications, wrote in h

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