STORE-BRAND MARKETER SHARES CATEGORY ROLE

ORLANDO, Fla. -- Store-brand paper products manufacturer Pope & Talbot is vying for a larger category marketing role at major retail customers, acting in parallel to national brand category captains.For at least five supermarket and mass merchandiser accounts, the Portland, Ore., based company has won the status of "category co-captain," working separately from national brand category captains such

ORLANDO, Fla. -- Store-brand paper products manufacturer Pope & Talbot is vying for a larger category marketing role at major retail customers, acting in parallel to national brand category captains.

For at least five supermarket and mass merchandiser accounts, the Portland, Ore., based company has won the status of "category co-captain," working separately from national brand category captains such as Procter & Gamble

"That's the way retailers can get the best of both

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