STORE BRAND POWER BOOST

EDEN PRAIRIE, Minn. -- Supervalu here is using private-label products to stay competitive in the battery category and boost sales, said Lanny Hoffmeyer, corporate director, wholesale general merchandise.Large packs of batteries enable the company to present a value-driven proposition to customers. "The value pricing that we can bring there has significantly impacted our mix and helped us maintain

EDEN PRAIRIE, Minn. -- Supervalu here is using private-label products to stay competitive in the battery category and boost sales, said Lanny Hoffmeyer, corporate director, wholesale general merchandise.

Large packs of batteries enable the company to present a value-driven proposition to customers. "The value pricing that we can bring there has significantly impacted our mix and helped us maintain our volume in the battery category," he said.

Last year was a good one for Super

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TAGS: Supervalu