STORE BRAND POWER BOOST

EDEN PRAIRIE, Minn. -- Supervalu here is using private-label products to stay competitive in the battery category and boost sales, said Lanny Hoffmeyer, corporate director, wholesale general merchandise.Large packs of batteries enable the company to present a value-driven proposition to customers. "The value pricing that we can bring there has significantly impacted our mix and helped us maintain

EDEN PRAIRIE, Minn. -- Supervalu here is using private-label products to stay competitive in the battery category and boost sales, said Lanny Hoffmeyer, corporate director, wholesale general merchandise.

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