Store-brand Strategies

COMPANY-BRAND natural and organic products continued to gain critical mass in 2006. Boulder, Colo.-based Wild Oats Markets added 385 new store-brand items to its line of natural and organic foods, holistic supplements and body care products. Wild Oats also penned agreements with Price Chopper Supermarkets, Schenectady, N.Y., and Pathmark Stores, Carteret, N.J., to distribute Wild Oats' private-label

COMPANY-BRAND natural and organic products continued to gain critical mass in 2006.

Boulder, Colo.-based Wild Oats Markets added 385 new store-brand items to its line of natural and organic foods, holistic supplements and body care products.

Wild Oats also penned agreements with Price Chopper Supermarkets, Schenectady, N.Y., and Pathmark Stores, Carteret, N.J., to distribute Wild Oats' private-label line in their stores.

“We've decided to catapult our natural and organ

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