STORE BRANDS ARE JELLING

While much of the excitement in the jelly category has been in the national and regional brand spreadable fruit segment, many retailers are also doing strong jobs with their private-label jams and jellies.Big Y Foods, Springfield, Mass., added private-label jellies two years ago, and has had much success with the segment, according to Ann Wallenius, corporate brands coordinator."We have 17 private-label

While much of the excitement in the jelly category has been in the national and regional brand spreadable fruit segment, many retailers are also doing strong jobs with their private-label jams and jellies.

Big Y Foods, Springfield, Mass., added private-label jellies two years ago, and has had much success with the segment, according to Ann Wallenius, corporate brands coordinator.

"We have 17 private-label jellies under the Big Y label in different sizes and flavors. We also pl

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