STORE BRANDS EXPECTED TO NEARLY DOUBLE AT GENUARDI'S

NORRISTOWN, Pa. -- Genuardi's Family Markets here expects to almost double sales of its store-brand products this year through 400 new product introductions and increased sales of established items.The 26-store chain plans to debut store-brand cat and dog food, ice cream novelties, French fries, olive oil, dish detergent, laundry detergent, paper towels, napkins, soups and microwave popcorn."We can

NORRISTOWN, Pa. -- Genuardi's Family Markets here expects to almost double sales of its store-brand products this year through 400 new product introductions and increased sales of established items.

The 26-store chain plans to debut store-brand cat and dog food, ice cream novelties, French fries, olive oil, dish detergent, laundry detergent, paper towels, napkins, soups and microwave popcorn.

"We can support a more highly developed private-label program. [We had] the sufficien

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