STORE BRANDS: GETTING INTO SHAPE

A few big branders have been helping to juice up the gummi candy business. But for some retailers, the juice may also be coming from private-label gummies.sburg, Pa., achieved overall sales increases in its gummi candy business last year in large part due to the introduction of a line under its own label."Last year, we started buying the gummies in bulk and packaging them ourselves, under our own

A few big branders have been helping to juice up the gummi candy business. But for some retailers, the juice may also be coming from private-label gummies.

sburg, Pa., achieved overall sales increases in its gummi candy business last year in large part due to the introduction of a line under its own label.

"Last year, we started buying the gummies in bulk and packaging them ourselves, under our own label. We carry that in addition to other brands," said Bill Fox, vice presiden

Register to view the full article

test - Advanced Registered User

Already a member? .