STORE BRANDS, GOURMET, ETHNIC LINES STRONG: FMI

WASHINGTON -- About 93% of shoppers in supermarkets that offer private-label groceries will buy store brands, according to the Food Marketing Institute's recently issued report, "Trends in the United States: Consumer Attitudes & the Supermarket, 1999."The survey, conducted for FMI here by Research International USA, New York, also found that more than 50% of shoppers are buying gourmet, specialty

WASHINGTON -- About 93% of shoppers in supermarkets that offer private-label groceries will buy store brands, according to the Food Marketing Institute's recently issued report, "Trends in the United States: Consumer Attitudes & the Supermarket, 1999."

The survey, conducted for FMI here by Research International USA, New York, also found that more than 50% of shoppers are buying gourmet, specialty or ethnic foods if their stores carry them, as well as natural or organic items.

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