STORE BRANDS KEEP GAINING IN UNIT SHARE, PLMA SAYS

NEW YORK -- Store brands continued their decade-long upward march in unit market share last year, adding a tenth of a point to reach 19.9% penetration in the supermarket trade, according to the Private Label Manufacturers Association here.Private brands expanded their market share in all three major channels last year, according to the PLMA's 1999 Private Label Yearbook.The PLMA's statistics are provided

NEW YORK -- Store brands continued their decade-long upward march in unit market share last year, adding a tenth of a point to reach 19.9% penetration in the supermarket trade, according to the Private Label Manufacturers Association here.

Private brands expanded their market share in all three major channels last year, according to the PLMA's 1999 Private Label Yearbook.

The PLMA's statistics are provided by Information Resources Inc., Chicago. The 1998 statistics reflect exp

Register to view the full article