STORE BRANDS SEEN HEADED UPSCALE

ROSEMONT, Ill. -- The future for store-brand snacks is in marketing upscale, value-added products, while the "piled high and sold cheap" approach will fade out, said exhibitors and attendees at the Private Label Manufacturers Association convention held here earlier this month.At least 50 makers of chips, pretzels, popcorn, cookies, crackers and nuts crowded the PLMA show floor, many of them with

ROSEMONT, Ill. -- The future for store-brand snacks is in marketing upscale, value-added products, while the "piled high and sold cheap" approach will fade out, said exhibitors and attendees at the Private Label Manufacturers Association convention held here earlier this month.

At least 50 makers of chips, pretzels, popcorn, cookies, crackers and nuts crowded the PLMA show floor, many of them with upscale wares bearing prominent retail brands.

In interviews on the floor, suppl

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