THE STORE BRANDS WIN SHARE IN '05

NEW YORK - Retailers are gaining scale through consolidation, and leveraging that scale with store-brand products that look and taste better than their predecessors.Observers point to those factors to explain a slight gain by private brands vs. all other brands last year, when store-brand unit sales in supermarkets gained 0.2 percentage points to stand at 20.8% (see table). The rest of the market

NEW YORK - Retailers are gaining scale through consolidation, and leveraging that scale with store-brand products that look and taste better than their predecessors.

Observers point to those factors to explain a slight gain by private brands vs. all other brands last year, when store-brand unit sales in supermarkets gained 0.2 percentage points to stand at 20.8% (see table). The rest of the market is divided as follows: national brands, about 40%-45% of the market, regional brands, 35

Register to view the full article

Already a member? .

TAGS: Walmart